Lifestyle, Thoughts

Life as a wedding planner


During my last year at Brown, I was set on getting into banking or consulting. Not because I wanted to, but because I was so incredibly confused about WHAT to do, and those were the options really just sort of dumped in front of me. Luckily and thankfully, I came across a wonderful duo and alumni of Brown – Xochitl, Mayra, and AaB Creates [click!].

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X and M were in their mid 30’s, and running what was one of the most (if not THE most) popular boutique wedding planning company of Manhattan. I rented a friends flat on 78th and 3rd and felt very Carrie Bradshaw/Sex and the City, living on the Upper East Side and right above a trendy tapas bar (although I had literally so little money that summer I was working extra waitressing and renting out the bedroom on Airbnb). Now that I think about it, I’ve always found myself in the most glamorous situations despite not having a dime in the bank…

My friends and I all had jobs in NYC, so we’d do what we could to get out almost every night whenever work didn’t keep us busy…

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The main weddings I worked on in NYC were interestingly both Scandinavian. One was very private and therefore I don’t have any photos from it to show you. It was a lovely, young Norwegian couple whom I still keep in touch with every now and then.

The other wedding was the incredible Acne Studios Co-Founder & Creative Director Jonny Johansson and his beautiful partner Teresa…

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A “country” picnic at Morris Jumel mansion, a party at the iconic Bergdorf Goodman Restaurant, and an all night dinner and dance at an abandoned East Side mansion made for an epic weekend for their 75 guests from around the world.

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The groom’s best-man was Jocke Berg – the lead-singer of my favourite band Kent while growing up. I was so starstruck the entire wedding. He gave me his ‘snusdosa’ (like a package of chewing-tobacco) at the end of the night, and I think I still have it saved in a box somewhere. Haha.

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…the ceremony was in the Swedish Church. I remember we were so worried everyone wouldn’t fit. But they did. I stood in the back somewhere, the way I always did while the ceremony was going on, and regardless of how well I knew the couple, I’d cry every single time.

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The logistics of shuttling 75 people in 35 something rented black limos in a side street off 5th Avenue was probably the biggest challenge of the entire weekend. But hey, it all went smooth and everyone was happy…

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The entire weekend was pure perfection, and this was a wedding close to how I’d want my own to be one day. Maybe because I’m Swedish too? It was a small, intimate setting, with so much time and effort spent focusing on the smallest but most important details. From fonts to type of hand towels in the bathroom, it was all carefully planned out, and so, so lovely. I guess I also must add that Jonny and Teresa are the coolest couple. That always helps!

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I also worked on a wedding in Rhinebeck, New York, where I was more involved with the day-of execution…

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I remember rushing around in a golf cart, with my heart racing and a big smile on my face. I perform best in situations under pressure–I’ve always been like that. Anyone who’s worked weddings or events would agree, anyone with that kind of personality would thrive in this type of environment. The most money a client has ever spent on anything + the most special day of your clients life = High Expectations…

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If you also are a wedding junkie, check out this last video from Jenna and Jeremy’s wedding at Seeds of Peace in Maine [click!]. We turned a summer camp, where children from conflict regions around the world come to gather and connect, into a hotel and wedding weekend getaway. My amazing hustling best friend Elin came to visit me and worked with us for the weekend–in the middle of the night we were drinking wine, eating lobster rolls, and crying over our paining feet and filthy hair together. I’ll never forget watching her from afar, running across a big field with candles in her hands, no shoes, and a dedication no one could compare with

One thing I know for sure though – the day I get married, I’m asking AaB to plan it for me…

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