Erdem x H&M launches in India

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Last night, I was invited for the highly-anticipated Erdem x H&M launch at Su Casa in Bandra. My friend Aishwarya was the hostess of the evening, and they had done up the space so beautifully. My other friends (and sisters) Sonam and Rhea’s aunt had done up the venue with what was, safe to say, the most beautiful floral decor I’ve seen in Mumbai. Tasteful and balanced – a sometimes difficult find.

The collection, then? Dreamy, romantic, spring-y–without overdoing it. I loved the solid coloured, knitted sweaters and the oversized jackets and coats–sort of an Acne Studio’s feel with a twist. Watch the incredible brand video here [click], and check out the collection in stores across India on November 2nd (one more week to goooo)

“Directed by Baz Luhrmann, the four-minute video takes place in the dreamiest country mansion where it’s “always spring.” Much like the collection, the mansion is filled with colorful blossoming flowers. (…) It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times—it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”


Aishwarya, Erdem, H&M and teams – thank you for having me, and congratulations on a stunning collection. Gonna go put on my new socks now! x


2 thoughts on “Erdem x H&M launches in India

  1. Tycker också H&M har gjort ett ovanligt vackert samarbete med Erdem! Men det kanske bara är för att min personliga smak sammanfaller mer med Erdem än Wang eller Balmain för den delen. Älskar också Baz Luhrmann. Kul att ha hittat din blogg i Heja Livet, spännande att följa! ❤


    • Åh, håller verkligen med dig, Erdem x H&M känns så rätt! Tycker också att de lanserat kollektionen i perfekt tid på året – slutet på sommaren/början på hösten: floral prints och thick sweaters twirled up into one. Yum! Så roligt att du hittat hit, ska titta förbi hos dig också. Kramar!


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