I have to tell you guys about my day with Adidas yesterday! Adidas has recently kicked off a fitness campaign in India, and as a part of kicking off the #NeverDone initiative, they hosted a group of bloggers, influencers and social media kids, to a full day inspired by fitness and health.
They had set up shop in this old, beautiful mills in Colaba, which used to be an old textile mill back in the late 1800’s. The mill was fully operational up till a strike in 1982, and shortly after, a fire broke out that took out the massive property entirely. Since then, the mill is mostly used for things like shooting campaigns and Bollywood films, and as of late, its also become a popular destination for weddings and events.
It says that the mill is haunted—there are sayings about people having seen a women in a sari roam around the property late at night, and people getting possessed by evil spirits when spending time there after dark… I love stories like these, and I find the history of the space so interesting – it adds so much more character to anything and everything when you know the history and story behind it. Don’t you think?
Either way – the Adidas event was beautifully done up, and I couldn’t think of a better property to host a workout-day. When I arrived I was handed a bag of Adidas workout-wear, and got a chance to change in a fitting room before getting on with the day.
From 8am to 5pm, Adidas had scheduled workout sessions with leading fitness coaches teaching anything from yoga and tai chi to kickboxing, crossfire and zumba. My favourite was the regular bootcamp session – I find these type of workouts challenging and fun! I even joined in for the zumba class, which was a first for me. It was fun and sweaty as hell, although not my type of workout. I can definitely see how people would love it though – everyone’s stuck with a big smile on their face from start to finish. It really is impossible to dance with a grumpy face!
Thanks a ton to Adidas for having me, and congratulations on some amazing work with the #NeverDone campaign! x