When I joined the company I work for as a product consultant two years ago, my very first client was an online jewellery brand. It being one of the first in India at the time, I found myself doing a lot of market research on similar brands abroad. One of the brands I ended up coming across, falling in love with, and often using to benchmark against, was MumbaiStockholm – a jewellery brand founded by a Swedish woman, Cecilia, who had spent some time living in Mumbai. Could it get any more spot on than that?
I reached out to Cecilia as soon as I found her very spot-on/perfectly-managed Instagram handle (which by the way, you must check out by clicking here). She offered to share her expert opinion, helped me out with my first questions as a brand new consultant in a brand new space, and since then we’ve kept in touch by liking each others photos and such…
Until the other day, when Cecilia reached out for my address in India, to send me a pair of beautifully designed babouches by MumbaiStockholm. The package literally arrived within one week, which is by the way literally record breaking in India. I’ve never before received anything so fast from back home, so hats off to DHL for that. Won’t be using anything else for international shipments from this day onwards.
The babouches came in this cute bag, and anyone who knows me knows how much I prioritise cute packaging. And by the way the packaging of their jewellery is actually what got me hooked on her products the first time I came across the MumbaiStockholm page.
“Hanna! I hope you love your shoes!”
I love the attention to detail, with the logo both inside the shoe…
…and on the sole underneath.
I couldn’t be more excited to be a proud owner of MumbaiStockholm’s babouches, and am so honoured that Cecilia thought of me all the way over here. My worry is always that Swedish brands will shy away from collaborating because I am based on the other side of the world. Cecilia + DHL just blew me and that thought far away. Easy peasy!
I kicked off my Veja sneakers under my desk right away and slipped these cuties on. I couldn’t think of a better shoe to wear to the office, to lunch, for a day out with friends, and while traveling. These guys will definitely get to stomp across Mumbai grounds with me this year – back where it all started for MumbaiStockholm, too!
Thank you MumbaiStockholm!